Germany’s Next Top Model needed to launch each new season as more than a television premiere. The ambition was to create cultural moments that lived beyond broadcast — turning Heidi Klum’s music collaborations into entertainment campaigns that could move through music, fashion and social conversation.

Across three seasons, each campaign created a distinct visual world around Heidi and her collaborators. Chai Tea transformed her collaboration with Snoop Dogg into a playful pop spectacle. Sunglasses At Night reimagined the club floor through graphic black-and-white choreography and a swarm of contestants. Red Eye brought Heidi and Diplo into a surreal animated world inspired by classic music videos and Salvador Dalí.

Each film became both a standalone music release and the creative foundation for the season launch. The work extended across trailers, key art, social, OOH and on-air identity — creating an evolving visual universe where Heidi remained the constant and each collaboration introduced a new world.